At the end of the day revenues and profits are key. By speaking the language of your customer, you shorten the sales cycle, increase the conversion rate and improve customer satisfaction, all of which lead to higher revenues and longer-lasting relationships.
Whenever new business practices are applied, one of the main challenges is to make them stay. People tend to go back to old habits after the excitement of the new has gone by. IPM is able to achieve sustainable behavioral change because the system works, delivers visible results and is easy to use, which provide an incentive to keep using them. For instance, at each point of customer contact, specific hints are given regarding how to communicate with the customer.
We integrate our solution into your existing process and how you work. That can range from training sessions to CRM integration to mobile phone applications, all based on the specific needs of each client.
Customers make their decisions based on their rational and emotional needs. The more a product or a service meets those individual needs, the more likely there will be a sale. The IPM System helps your sales person to better understand your customers needs.
Nevertheless, sales people need to first understand themselves, then identify the differences between what appeals to them versus what appeals to the customer, and communicate accordingly.
After an assessment, reports and specific recommendations are immediately available.